Harnessing mobile technologies to improve patient care lies at the core of mHealth’s evolution where new media applications range from expediting clinical research and drug development to investigational clinical diagnostic tools, disease management pathways, or novel medical marketing and communications platforms. Seemingly, whatever the current status of healthcare, there is an App for that!

"But what are the new mHealth developments and technologies that are on the horizon to potentially change clinical research, medical practice, and healthcare delivery, and who are the key drivers of eHealth in the digital age?"

The iMedicine & Mobile Life Sciences World Summit will answer this question through presentations from healthcare practitioners and pharmaceutical executives who will share case studies on clinical and medical educational needs as well as outcomes of App implementation to highlight progress, challenges, and opportunities in the highly dynamic digital age.

Plenary sessions and workshops focus on the following key themes:

eCLINICAL TRIALS - virtual patients and response simulation for drug development
Rise of the ePatient: trends, case studies, user characteristics, and requirements for engagement

THE HANDHELD DOCTOR - live demonstrations of how mobile technologies can diagnose and make disease management recommendations; integrate mPrescribing and mDispensing

THERAPY AREA APPS - Cardiometabolic disease (e.g. obesity hypertension), CNS (e.g. compliance issues with antidepressants, addictions etc.), Oncology, Infection & Immunology, Sexual Health (HIV etc.), Female Health: Endocrinology (Hormonal Contraception & Menopause), Gastroenterology, Orphan diseases, Musculoskeletal.

eCLINICS AND TELEMEDICINE - new platforms for diagnosis and management

SMART TABLETS - new innovations in hardware connectivity from Apple iPad, other Tablets and smartphones

INTEGRATED MULTI-CHANNEL SOCIAL MEDIA CASE STUDIES - use of Twitter, YouTube, Facebook, online fora for physician and patient referencing etc.

PERSONALIZED iMEDICINE - App development for patients to track, monitor, and record health status