DAY ONE - May 16th, 2012
8:45 Chair's Opening Remarks
8:55 Presentation TBA
Ron Guida, Business Development Director, Rapid Value
9:25 Having a Mobile App Presence - Necessary or Nice to Have?
The growth of mobile computing devices from smart-phones to tablets has been explosive, routinely enabling 24x7x365 connectivity and access into workflows previously constrained to the office. Coupled with cloud computing environments (e.g. Amazon's EC2 and RDS environments), mobile devices and their respective apps have become necessary tools in day-to-day communication and scientific workflow. Dr. Muskal will discuss the advantages and disadvantages of native- vs. web-based apps running on mobile devices as well as lessons learned over the last 2-3 years after having developed and deployed several mobile apps including iKinase(Pro), iProtein, MobileReagents, Reaction101, Yield101, and mobileSPRESI.
Steven Muskal, Ph.D., Chief Executive Officer, Eidogen-Sertanty, Inc.
9:55 Refreshment Break
10:25 Technology Showcase
Improving the Patient Experience at the Point of Care: Leveraging the iPad to Streamline Registration and Deliver Health Education
David Perez, Founder and CEO, Seamless Medical Systems
mHealth for Affordable Access to Better Care
Michael Miller, Chief Medical Officer, iHASMD
Michael Prichard, Founder & CTO, WillowTree Apps, Inc.
11:25 Designing Mobile Experiences for Healthcare Consumers
How do you design health apps that capitalize on the mobility, portability, and capabilities of mobile devices and that are downloaded and actually used? The starting point is the mobile user experience: how healthcare consumers locate health apps and decide to download and try them, and how they use health apps and why they sustain or abandon use; and how they achieve health benefits through apps that educate, connect, track, and remind. Dr. Gualtieri will touch on these issues and more during her presentation.
Lisa Gualtieri, Ph.D., Assistant Professor, Tufts University
1:05 Panel Session: Trends in Utilizing Mobile Televideo Technologies to Improve Healthcare Access
Studies have shown that successful use of real time communications such as televideo can profoundly benefit patients and doctors alike. Health care outcomes improve when truly collaborative communication takes place among doctors, specialists. However, until recently the specialized equipment, complexity and expensive network infrastructure required by video, as well as poor Medicare/Medicaid reimbursement policies made it impractical to utilize televideo technologies for the delivery of care unless the patient was a great distance from the doctor.
Now, changing reimbursement models and low-cost mobile based televideo technologies are making it easy and cost effective to utilize televideo in a wider array of patient and inter-clinician interactions. Hence, it is now practical to utilize televideo for a much larger population of patients who may not need to travel long distances but still be able to be better served if they could avoid traveling. With these types of applications, health care professionals would have simple efficient communications tools to increase access to specialists, raise the overall levels of patient care, and improve delivery of treatment.
Christopher Herot, Chief Executive Officer, SBR Health, Inc.
Rick Hampton, Wireless Communications Manager, Partners HealthCare
John Moore, Founder and Managing Partner, Chilmark Research
Daniel Carlin, Chief Executive Officer, WorldClinic
David Judge, Medical Director, Ambulatory Practice of the Future, Massachusetts General Hospital
Shawn Farrell, Telemedicine and Telehealth Program Manager, Children’s Hospital Boston
2:05 Mobile Interactivity and eTrials: How Wireless Technology is Improving Patient Recruitment, Retention and Data Capture
Clinical research is highly regulated and slow moving in terms of technology, but our study patients are rapidly adopting new technologies. A common theme in eClinical circles is the need to 'catch up with our patients' in terms of technology. Mobile phones are a great example of this challenge. In most countries, the vast majority of study subjects have a mobile phones, yet few research studies take advantage of this.
This session will show how mobile phones are being used in the field of clinical research. We will provide case examples of three areas where mobile phone technologies are being used: patient recruitment, patient retention, and data capture of Patient Reported Outcomes. This will be a hands-on session, so participants should have their mobile phones handy and ready to interact.
Jeff Lee, Chief Executive Officer, Omniscience Mobile
2:35 Transitioning from eClinical Trials to mClinical Trials
While Smart Phones have become a seemingly ubiquitous computing device for the masses, mobile phones can now be used effectively to improve efficiency, quality of data and compliance during clinical trials. This session addresses how smart phones can be effectively used to manage treatment adherence, capture patient assessment data and monitor patients during clinical trials, thus assisting investigators better manage their studies in a shorter study cycle and at a much lower cost. Benefits of using Smart Phones will be illustrated using studies performed by various investigators in multiple countries.
Vikram Marla, Chief Executive Officer, NowPos
3:05 Refreshment Break
3:35 Smartphones as the Next Frontier in Medical Imaging, EMRs & Telemedicine
Venture capitalist John Steuart and entrepreneur Erik Douglas discuss a new wave of health innovations enabled by the supercomputer with built in camera, video and instant transmission. Erik descibes the invention and founding of Cellscope with medical applications in ENT, dermatology, and opthamology. John discusses opportunities in this infant field and favorable trends in reimbursement, consumer benefits, provider benefits and lower costs for payors and society.
John Steuart, Managing Director, Claremont Creek Ventures
Erik Douglas, Ph.D., Co-Founder, Cellscope, Inc.
4:15 FDA's Regulation of mHealth and Decision Support Software: Past, Present and Future
This session will describe where FDA has been in its regulatory approach to mHealth related technologies, the current issues of debate and some guesswork on where FDA might go from here. 2012 promises to be an active year for FDA, with an anticipated final draft of its mobile medical app guidance and a first proposed draft of its new approach to clinical decision support software. This includes such relatively simple software as drug dosage calculators.
Bradley Merrill Thompson, Member of the Firm, Epstein Becker Green
4:45 iPad Innovation: How to Leverage the New Tablet Devices as Part of a Fully Integrated Digital Strategy
A presentation focusing on the best practices for getting the most out of your investment for promotional efforts, clinical and medical discussions, and even internal communications by demonstrating the truly immersive experiences only the iPad can provide.
Jeff Asada, Vice President of Business Development, Viscira
5:15 Wine and Cheese Reception
DAY TWO - May 17th, 2012
9:00 Chair's Opening Remarks
9:10 Driving Healthcare Delivery Through Technology
Mr. Sadhu will discuss the technologies through which medical systems can receive and relay vital statistics, deliver a physician's advice and prescriptions, refill prescriptions remotely, communicate with payers, caregivers and engage patients during the course of treatment. He will also answer the question of how technology can be reused in order to cut down the cost of delivery and devices. He will also assess the cost and delivery advantages and disadvantages between some of these technologies.
Raj Sadhu, Chief Executive Officer, Vyzin
9:40 Integration of Mobile Applications to Hospital Systems
As the mobile health field continues to grow, hospitals need to adapt to the needs of patients and clinicians utilizing mobile applications. Children’s Hospital has internally created and partnered with external companies for mobile app development. Their first internally developed iOS app was developed specifically for the Emergency Department. BEAPPER (Bidirectional Electronic Alert Patient-Centered Provider Encounter Record) contains a micro blogging communication tool with patients’ demographic and CBC results. In order to further assist their patients, they have been developing a wayfinding app to assist in locating the many departments and clinics throughout their six locations. Ms. Phillips will discuss Children's Hospital's current initiatives in mhealth.
Elizabeth Phillips, Program Manager, Innovation Acceleration Program, Children's Hospital Boston
10:10 Refreshment Break
10:45 Have You 'Mobilized' Your Web Presence?- Life Science Leaders Can't Afford to Wait
The growth of smart phones, mobile tablets, and associated mobile search has been dramatic. Analysts estimate that mobile web access exceeded 20% of all searches in 2011 with growth rates projected at over 50%/ annum. Medical salesforces are increasingly being equipped with iPads and other tablets as well. Yet for many- if not most- life science companies the website these searchers arrive it is completely unfriendly. It was designed for a fixed computer or laptop with a different screen dimensions and interface from a mobile phone or tablet. If the company's website is dynamic, it usually runs Flash, which is incompatible with iPhones and iPads. A bad user experience ensues. Savvy life science firms recognize this and are designing new sites to accommodate both mobile and fixed access. They are also investing to renovate older sites to "mobilize them" for the mobile user.
Mr. Messina will share lessons based on actual case studies from Body1's experience. You will learn a simple checklist for evaluating the mobile readiness of your site. Priorities and potential pitfalls will be discussed, and a framework for evaluating Return on Investment (ROI) will be presented.
Chris Messina, CEO, Body1, Inc.
11:15 Putting it All Together: Apps Going Beyond the Exam Room
Apps allow physicians to provide better patient care. According to a recent survey, over 50% of physicians report saving more than 20 minutes per day by using a mobile medical application. Medical apps have also helped healthcare providers avoid errors and improve patient satisfaction. A new trend is emerging and more apps are going beyond the exam room to meaningfully assist physicians throughout their workday. Dr. Tom Giannulli, a mobile-savvy board certified Internist, will explore this wave of innovation and share how new tools expand beyond the point of care. Attendees of this presentation will learn how new technologies are helping physicians put together their workdays to save time, money and lives.
Tom Giannulli, MD, Chief Medical Information Officer, Epocrates
11:45 Patient Engagement – A New Way Forward for Life Science Companies
Over the years, life science companies have struggled with methodologies that would allow them to have direct engagement with their patients. Necessarily, FDA regulations put restrictions on the various methods that pharma has tried over the years to directly connect with patients. It can be argued that while this restrictiveness has had benefits, it also has its downside: >20% of all prescriptions are never filled; >75% of patients with chronic conditions are not taking their meds according to plan. This session will discuss ways that the Health and Life Sciences industry can change, how to drive patient adherence and better engage patients with pharma companies.
Les Jordan, Chief Technology Strategist, Microsoft Life Sciences, President, BioIT Alliance
1:30 Health Everyware: Making mHealth Beautiful and Useful
Mr. Sonin will present a no-nonsense approach to help clinicians, product managers, researchers, and IT management consistently make sensible decisions, Health Everyware provides easy-to-follow guidelines that will make your mobile health app usable, useful and beautiful.
Juhan Sonin, Creative Director, Involution Studios, Lecturer, Massachusetts Institute of Technology
2:00 Tablets, Smartphones, and Wi-Fi: Maximizing their Value and Reach in the Healthcare Setting
Immediacy and mobility are primary objectives in healthcare. Wireless networks are providing clinicians with unprecedented access to diagnostic tools, medical data, imaging, and test results, allowing collaborative innovation across disperse geographies and departments. It’s no wonder that clinicians are clamoring for wider use of wireless technology throughout their organizations. Numerous experts and surveys have predicted a coming explosion in wi-fi enabled devices over the next two years, including increased use of iPads and other tablets, smartphones, and even wireless in-house phones. But with greater use comes a voracious appetite for even more bandwidth. CIOs and IT administrators must prepare for the increased load these devices and applications will introduce to their networks. Learn how advances in wireless technology allow your organization to do more with less.
This session will examine the seemingly limitless potential of your organization's wireless network and strategies that will enable you to increase bandwidth and maximize your organization’s potential.
Philip Scott, Director Northeast Region, Xirrus, Inc.
2:30 End of Conference